Achieve Sales Targets With Proven Techniques

Break through performance plateaus and lead your team to achieve sales targets by mastering the strategies and psychology of top sales performers. This 2-day course is ideal for sales team leaders, supervisors, or business owners looking to build high-performing teams, foster a positive culture, and drive consistent results.

Course Overview

The ability to drive sales and revenue is a critical skill in any business, and it goes beyond just closing deals. This course equips current and aspiring leaders with actionable strategies to manage three key sales functions found across all industries: approaching sales, lead sales, and corporate sales.

Gain insight into the mindset, motivation, and behaviour of sales professionals, while learning to address common pitfalls such as procrastination and loss of momentum. You’ll explore practical techniques for tracking performance, managing leads, and overcoming challenges specific to each sales function. Discover how to apply the 80/20 rule to invest in top performers rather than spreading efforts thin across underperformers. With a comprehensive framework for sales team management, you’ll be equipped to lead a high-performing team that consistently hits targets and drives long-term business growth.

Course Highlights

Understand the core characteristics of sales professionals in Singapore’s competitive environment, including their aspirations, mindsets, motivation drivers, working styles and communication styles
Identify typical challenges faced by salespeople and learn proven techniques to overcome issues such as low morale, inconsistent performance, and lack of accountability.
Identify and work with official and unofficial leaders to drive positive peer influence, reinforce culture, and accelerate change.
Implement clear sales guidelines with cold-call scripts and pitch word tracks to ensure consistency, along with comprehensive training to improve conversion rates.
Learn “Dos” for building a positive culture (morning meetings, daily reporting, bi-weekly reviews) and “Don’ts” for avoiding toxic culture killers (vice-related activities, public shaming, favoritism, ignoring burnout).

Learning Outcomes

By the end of this course, you’ll be able to:

Outline key elements of a sales plan to set realistic and achievable sales targets.
Motivate your sales team to improve sales productivity by utilising effective initiatives and understanding internal motivational factors.
Implement systems and scripts that improve sales consistency and reduce performance gaps.
Develop a positive and productive team culture that fosters accountability and continuous improvement within your sales force.

Competency Assessment

Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by Skills Development Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an understanding and working knowledge of sales and marketing principles/practices and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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