Setting Up TikTok Shop and Running Advertisements on TikTok

As the only social media platform in Singapore with full in-app checkout functionality, TikTok makes it easy for sellers to handle everything from product marketing to order fulfilment and delivery. In this course, learn from actual TikTok Shop sellers and seasoned marketing practitioners with millions of dollars in ad spend, guiding you step-by-step on how to turn content into commerce.

Course Overview

With over 3.63 million active users in Singapore as of early 2025, TikTok has become one of the fastest-growing platforms for content and commerce. More importantly, it’s the only social media platform that allows direct in-app purchases, turning everyday content into powerful sales opportunities.

This 2.5-day course is designed for anyone who wants to tap into TikTok’s booming e-commerce market. Learn how to harness two of TikTok’s most powerful revenue tools: TikTok Shop and TikTok Ads. Be guided by proven TikTok Shop sellers through the entire process from setting up your own TikTok Shop to launching advertisement campaigns. From selecting the right target audience to working with influencers, creating a sales strategy, managing your ad budget, and refining your campaign for better results, this course guides you through every step of launching and scaling your e-commerce journey on TikTok.

Platforms & Tools Introduced

Course Highlights

Learn directly from proven TikTok Shop sellers as you deep dive into TikTok Shop, LIVE, and Ads to understand their full potential for income generation.
Get hands-on guidance from experienced sellers on creating a TikTok Shop account and effectively managing product listings via the Seller Center.
Understand TikTok’s best practices for selling and running ads, including products which you can or cannot sell on TikTok to ensure your shop operates smoothly and avoid being flagged for compliance issues.
Develop effective campaign messages, schedules, and budget plans tailored to your specific sales goals, guided by insights from successful TikTok shop owners.
Discover and utilise powerful promotional tools like flash deals, vouchers, and “Buy More Save More” that you can easily apply through the Seller Center to maximise your sale.
Practice executing a TikTok ad campaign from planning to launch under expert guidance
Learn to evaluate campaign success using TikTok Analytics to determine customer satisfaction, conversion, and sales data

Learning Outcomes

By the end of this course, you’ll be able to:

Create and optimise a TikTok Shop account
Develop skills in using various TikTok features, such as Shop, Live, and Ads
Gain expertise in collaborating with affiliate marketers to tap into a wider audience base
Understand the process of fulfilling orders and managing inventory effectively

Competency Assessment

Written and Practical Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by Skills Development Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have a basic understanding of the camera functions of the mobile phone and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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