How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue

Propel your sales revenue to new heights by mastering the art of Facebook and Instagram advertising, transforming clicks into buying customers and optimising your campaigns for success. Learn from seasoned digital marketing practitioners who have accumulated millions of dollars in ad spend, and equip yourself with the strategies to confidently navigate the digital ad landscape on Meta.

Course Overview

As of 2025, Facebook alone boasts approximately 3.70 million users, while Instagram has around 3.19 million users. The extensive reach across both Meta platforms present unparalleled opportunities for businesses to connect with a vast and diverse audience through advertising.

This 2.5-day course is designed to equip you with the strategic knowledge and practical skills needed to launch, manage, and optimise ad campaigns on Meta (Facebook and Instagram). Learn from seasoned digital marketing practitioners on how to set up and manage your Meta Ads Manager account, choose the right campaign objectives, and understand essential metrics that determine performance and ROI. Follow a proven step-by-step roadmap to advertise with confidence and master the essential skills to achieve tangible results through Meta advertising.

Platforms & Tools Introduced

Course Highlights

Follow a guided process on how to create your Meta Ads Manager account as a primary tool for creating, managing, and optimising paid advertising campaigns across Facebook and Instagram.
Be introduced to the six core advertising campaign objectives within Meta Ads Manager (Awareness, Traffic, Engagement, Leads, App Promotion, and Sales), and learn to choose the right one aligned with your goals.
Understand the 5 key Facebook Page metrics (Engagement, Reach, Impressions, Facebook Referral Traffic, Page Likes and Page Follows) and learn why tracking them is crucial for campaign success.
Explore pre-campaign testing methods such as A/B testing, Survey Testing, Focus Groups, Usability Testing, and Sentiment Analysis, to fine-tune your campaign strategy before spending your full budget.
Learn a 4-step process to manage your Facebook Ads operational plan with an overview of your advertising plan, choosing your platform, developing your timeline, and outlining your budget.
Measure campaign effectiveness using key metrics such as Impressions, Clicks, Clickthrough Rate (CTR), Return on Ad Spend (ROAS), and Lifetime Value (LTV) by tracking them inside Meta Ads Manager.

Learning Outcomes

By the end of this course, you’ll be able to:

Develop the skills to create effective advertising campaigns
Learn how to use Facebook’s targeting tools to reach your ideal audience
Create visually appealing & engaging advertisements
Track & analyse the success of ad campaigns using Facebook’s Ads Manager

Competency Assessment

Written and Practical Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by Skills Development Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
Be Professionals, Managers, Executives or Technicians with minimum 2 years of working ex-perience
Have an understanding and working knowledge of sales and marketing principles/practices and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet-based total) 46-59.

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