- 2 Days
Innovative Communication Methods
Master the art of modern communication to enhance clarity and impact of your messages across multiple platforms and formats. Be introduced to the prowess of the world’s largest language-based A.I. tool, ChatGPT, in crafting professional messages that can greatly boost your writing efficiency.
Course Overview
Innovative Communication Methods is a 2-day course designed to help you rethink how you communicate across multiple platforms to both internal and external parties in today’s digital-first and hybrid work environment. Whether you’re writing professional emails, creating marketing content, or crafting company announcements, this course empowers you to deliver persuasive messages with clarity.
You’ll explore emerging trends such as remote communication and inclusivity, as well as leverage the power of multimedia or AI tools like ChatGPT to enhance your communication efficiency and effectiveness. Through proven communication frameworks such as “STAR”, “AIDA” and “PIE”, you’ll learn to craft compelling narratives, drive engagement, and measure the effectiveness of your messages.
Platforms & Tools Introduced
Course Highlights
- Explore how remote work arrangements and the rise of digital technology are transforming the way professionals interact and share information.
- Learn how to use ChatGPT to improve written, verbal, and non-verbal communication such as drafting emails and generating creative content.
- Construct high-impact prompts using the STAR Method (Specific, Target, Amplify, Review) and PIE Model (Purpose, Information, Emotion) to generate structured, relevant, and engaging content with ChatGPT.
- Develop persuasive communication strategies using the AIDA Framework (Attention, Interest, Desire, Action) to influence decision-making and drive stakeholder action.
- Understand the role of text, audio, video, and animation in modern messaging, and how to use ChatGPT to create dynamic multimedia content.
- Learn to assess and measure communication effectiveness using quantitative (engagement metrics, feedback rates) and qualitative (employee surveys, focus group discussions) measures.
Learning Outcomes
- Devise strategic communication plans that align with evolving workplace trends and employee expectations.
- Use proven communication frameworks, enhanced with the use of ChatGPT, to craft clear, purposeful, and persuasive messages.
- Incorporate multimedia elements to enhance message clarity, engagement, and retention.
- Align communication objectives with organisational goals to improve cohesion and productivity.
- Evaluate and refine communication efforts using measurable performance indicators for continuous improvement.
Competency Assessment
Written and Case Study Assessment
Stand Out From The Competition With Professional Certificates
Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by Skills Development Academy and a WSQ Statement of Attainment.
Entry Requirements:
- Aged 18 and above
- Have basic computer literacy Level 2
- Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
- Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.
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Innovative Communication Methods
(with 9% GST)
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